GLOBALISATION OF COMMERCIAL THEME PARKS Case: the Walt Disney Company

GLOBALISATION OF COMMERCIAL THEME PARKS Case: the Walt Disney Company

by Patric De Groote

In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study. After definitions and historical background of theme parks, we analyse the visitors key factors. For the Walt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.

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