2009/3-4

THE ROLE OF EMOTIONS AND PERCEIVED CONTROL IN THE RECOVERY STRATEGY OF SERVICE COMPANIES

by Krisztina Kolos, Zsófia Kenesei The purpose of this study is to investigate the effectiveness of service recovery tactics. The research included a qualitative study based on 30 interviews with customers and employees of a telecommunication company. This was followed by a quantitative study using between subject experimental designs based on…

REGIONAL BENCHMARKING PROCESS IN COGNAC PROJECT (COORDINATION OF RDI POLICIES AND THEIR COHERENCE WITH OTHER POLICIES IN THE NEWLY ACCEDED COUNTRIES)

by Ágnes Berde and Márta Völgyiné Nadabán In order to achieve the Lisbon objectives and create a knowledge based society, Europe needs to increase and improve investment in R&D. This requires improving the effectiveness and coherence of research policies at European, national and regional levels. The first cycle of application of…

MITIGATION ACTIVITIES TO REDUCE EMISSION OF AGRICULTURAL GREENHOUSE GASES IN HUNGARY

by János Lazány Pressure on natural resources and the global environment have been identified as the most important challenges to maintain prosperity and improve environmental care. Agriculture is responsible for only a small proportion of carbon dioxide (CO2) emissions, but the sector is more closely associated with emissions of other greenhouse…

MARKETING CHARACTERISTICS OF TOKAJWINE SPECIALITIES BASED ON FACTOR AND CLUSTER ANALYSES

by László Kárpáti & Zoltán Szakál The marketing kind of analysis in the domestic and international markets of Tokaj’s wine speciality has not happened yet. The present research scientific method supportedly defines the consumers of Tokaj’s wine speciality and it determinates the overlay receipt. The basis of the questionnaire research at…

LONG-TERM GOVERNMENT RESPONSES TO SUSTAINABLE TOURISM DEVELOPMENT: PRINCIPLES AND STRATEGIES

by Katalin Vargáné Csobán – Andrea Bauerné Gáthy Tourism is one of the leading sectors in the world economy. Enhancing its well-known economic, social and environmental benefits while managing its negative impacts are highly important for the national governments in European Union. Strategic planning is essential to meet the long term…

THE IMPORTANCE OF EQUESTRIAN TOURISM ENTERPRISES IN TOURISM DESTINATION MANAGEMENT IN HUNGARY

by Erika Könyves – Éva Suta Hungary is the pioneer of the European Equestrian Tourism. Several thousands foreign tourists visited specific equestrian programmes already in the 1960’s and 1970’s. At the same times some hundred thousands of holiday tourists visited equestrian shows and programs organised in different areas of our country.…

THE IMPACT OF BOUNDARY ORGANIZATIONS ON DECISION-MAKING UNDER UNCERTAINTY A MULTI-AGENT SIMULATION

by Denis Boissin, PhD student in Economics Modern environmental issues imply that decision-makers have the capacity to take into account possibly conflicting information from distinct domains, such as science and economics. As the development of technology increases the temporal and spatial scopes of risks, decision-makers can no longer consider economic and…