2011

CORPORATE BRANDING EFFECTS ON CONSUMER PURCHASE PREFERENCES IN SERBIAN TELECOM MARKET

by Gajo Vanka This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This paper discusses corporate branding from consumer’s point of view that how much they value it and what type…

THE USE OF MODELS IN OPTIMIZING THE FIELD CROP PRODUCTION IN AGRICULTURAL ENTERPRISE

by Mihajlo Munc´an The full use of resource capacities of agricultural enterprises favorably affects the general increase in economic efficiency and rational production making them more competitive in the market. This creates the need for constant improvement of business strategies that uses all available resources to create the most profitable production.…