2014

INNOVATION IN HEALTH TOURISM – CREATION OF SpaHealth y APPLICATION

by Erika Könyves This primary research examines the introduction of an innovative health promotion service into the market. Given the assumption that healthcare costs should be part of one’s budget, the survey reveals two trends: 1. Health concerns are more observed by consumers having higher social statuses, this means that they are ready…

Economic, Practical Impacts of Precision Farming – With Especial Regard to Harvesting

by Ágnes Szolnoki & András Nábrádi Today agricultural practice is faced with a paradigm shift. In terms of natural resources, the World’s growing population calls for rational management and environment-conscious behaviour. Precision farming may provide a solution for the above mentioned criteria and problems. It has an array of technological…

Hungarian spirits pálinka as a “Hungaricum” I.

by Imre Milán Harcsa, András Nábrádi & Ildikó Tar The history of alcoholic distillation dates back over thousands of years. Spirits arrived in Hungary by the mediation of foreign countries, and were used as medicine in the royal court already in the XIV. Century. The first written presence of the…

Defining the Strategic Objectives of Hungarian Mutton Product Chain and Elements of Marketing Strategy in the beginning of the Second Decade of the Century

by András Nábrádi, Béla Cehla, Orsolya Szigeti & Zoltán Szakály The sheep sector is regarded to be a “black sheep” in Hungary, both in terms of economy and marketing. On one hand, the sector is not easily traceable as available relevant data are partial and infected by the effects of…

Consumer Approach of Health and Ayurveda

by Sára Szabó, Viktória Szente, Zoltán Szakály & András Nábrádi The aim of this study was to explore the differences of health interpretation between people with ayurvedic approach and non ayurvedic but health conscious approach. While Ayurveda has a holistic approach to health, the European medicine focuses on its physical…

The economic efficiency of apple production in terms of post‑harvest technology

by Viktor Szabó This study analyses how the level of postharvest technology’s development influences the economic efficiency of apple production with the help of a deterministic simulation model based on primary data gathering in producer undertakings. To accomplish our objectives and to support our hypotheses three processing plant types are…

The labour market position of people with disabilities and with a reduced work capacity after the change of regime

by Balázs-Földi Emese The study aims at exploring, based on an overview of the professional literature, the economic, social and employment policy situation which characterised the period from the change of regime to 10 years thereafter and concerned people with disabilities and with a reduced work capacity, as well as,…