2015 1-2

Information content of a sports undertaking’s statements serving different purposes – particularly with reference to the player rights

by Réka Szőke, Zoltán Bács, Ildikó Orbán Mrs. Tamás Dékán & Tamás Dékán In the 21st century, sport is not just a fun, social cohesive force but also a business; it has become an independent industry by now and several countries possess developed sport markets. According to estimates, sport accounts for…

Financing and operating questions of sports facilities

by András Becsky, Ildikó Orbán Mrs. Tamás Dékán, Zoltán Bács & Adrienn Herczeg This paper tends to present financing and operating questions of sports facilities. Infrastructure is very important for the sport businesses. Sports facilities and sports institutions, infrastructure development, and their legal, financial, accounting conditionality can be defined by the…

Examination of the organizational frameworks of sports enterprises in the light of good german practices

by Éva Bácsné Bába In Hungary, with respect to the organizational issues associated with sports, there has occurred the demand for clarifying structural forms. The domestic development of sports raises the question in which fields the association-based sports model can be sustained, and operated further, and where organizational structures aligned with…

Communication of trainers as one of the means for customer retention in fitness clubs

by Éva Bartha & Szilvia Perényi Acquiring the adequate communication style is a vital element in trainers’ profession. This research aims to reveal the effects generated via the communicative style by trainers of fitness club customers. It also intends to explore whether communication style has any relation to the regularity of class…

Coach education approach in 16 Hungarian sport federations Results of the first sport organizational audit

by  Gábor Géczi, Csaba Bartha, Lili Kassay, Nikoletta Sipos-Onyestyák & Erika Gulyás Nowadays the Hungarian government finances the sports in many ways; one of these grant forms is the group of 16 prioritized sports (biking, boxing, fencing, gymnastic, judo, track and field, kayak-canoeing, modern pentathlon, rowing, shooting, skating, swimming, tennis,…

Changing of the broadcasting rights in connection with the Winter Olympic Game in Sochi

by Ferenc Várhegyi & Krisztina András The authors examine how the broadcasting rights have changed relating to the International Olympic Committee’s (IOC) changed media politics in the case of to the Winter Olympic Games in 2014. They present the market of the broadcasting rights and the changing of the incomes of the…

Athletes—the invisible resources of sports organizations

by Zsuzsa Gősi & Gábor Géczi Sports organizations must prepare an annual report on their operation and assets, pursuant to the current Act on Accounting. However, when preparing this report, one must face the difficulty of defining the value intellectual assets and human resources represent, and the impossibility of its inclusion…