Business Economics of Sports

New business strategies Of football clubs

by Krisztina Andras & Zsolt Havran The study investigates new strategies of football clubs in function of last few years’ trends in European football leagues. There were many changes in international professional football during the last 10-15 years that had significant effect on the success of certain clubs. We show empirical…

Changing of the broadcasting rights in connection with the Winter Olympic Game in Sochi

by Ferenc Várhegyi & Krisztina András The authors examine how the broadcasting rights have changed relating to the International Olympic Committee’s (IOC) changed media politics in the case of to the Winter Olympic Games in 2014. They present the market of the broadcasting rights and the changing of the incomes of the…