Consumer Perception

SYNTHETIC BIOLOGY APPLIED IN THE AGRIFOOD SECTOR: SOCIETAL PRIORITIES AND PITFALLS

by Frewer, L.J., Coles, D., Dijkstra, A.M., Kuznesof, S., Kendall, H., and Kaptan, G. Synthetic biology offers potential for innovation in the agrifood sector, although concerns have been raised consumer rejection of applications will occur similar to that associated with the introduction of genetically modified foods. Risk-benefit assessment should address socio-economic,…