health tourism

Profitability and efficiency – an analysis of the financial impact of the Szechenyi Plan in the Hungarian hospitality industry

by Elvira Böcskei Continuous changes in the market and macroeconomic factors have made a significant effect on the tourism sector in Hungary. A heavily growing number of hotels could be observed in the past decade. The main question about the hotels built with high investment costs was their expected time of return. Keeping…

INNOVATION IN HEALTH TOURISM – CREATION OF SpaHealth y APPLICATION

by Erika Könyves This primary research examines the introduction of an innovative health promotion service into the market. Given the assumption that healthcare costs should be part of one’s budget, the survey reveals two trends: 1. Health concerns are more observed by consumers having higher social statuses, this means that they are ready…

Cognitive dimensions of subjective quality of life in Hajdú-Bihar County

by Anett Sőrés The objective of the present study is an investigation of the objective and subjective factors of life quality. Researchers and political leaders show increasing interest in the question: on what grounds do people judge their quality of life, what satisfies or makes them happy? Do we subconsciously…