marketing strategy in Hungarian mutton products

Defining the Strategic Objectives of Hungarian Mutton Product Chain and Elements of Marketing Strategy in the beginning of the Second Decade of the Century

by András Nábrádi, Béla Cehla, Orsolya Szigeti & Zoltán Szakály The sheep sector is regarded to be a “black sheep” in Hungary, both in terms of economy and marketing. On one hand, the sector is not easily traceable as available relevant data are partial and infected by the effects of…