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THE ADDED VALUE OF SUSTAINABILITY MOTIVATIONS IN UNDERSTANDING SUSTAINABLE FOOD CHOICES

by Muriel C. D. Verain, Marleen C. Onwezen, Siet J. Sijtsema, Hans Dagevos Understanding consumer food choices is crucial to stimulate sustainable food consumption. Food choice motives are shown to be relevant in understanding consumer food choices. However, there is a focus on product motives, such as price and taste, whereas…