Probit analysis

TRADITIONAL RETAIL OUTLETS OR SUPERMARKETS: A PROBIT ANALYSIS OF SHOPPERS IN TRINIDAD AND TOBAGO

by C. W. Ardon Iton and Ewan Scott The purpose of this study is to identify consumers’ retail outlet choice for Roots and Tubers in Trinidad and Tobago between traditional and modern retail outlets, and also to find out what influences consumers’ shopping preferences for one or the other retail format.…