Rural Tourism

EVALUATING LINKAGE BETWEEN OPERATORS’ SATISFACTION AND POTENTIAL OF LOCAL RESOURCES FOR RURAL TOURISM: EVIDENCE FROM MATSUURA IN JAPAN

by Yasuo Ohe, Shinichi Kurihara, Shinpei Shimoura As rural tourism evolves into diversification, the connection between the individual and local resource management is becoming an important issue for the sustainable evolution of rural tourism. To explore this point, we investigated conceptually and empirically whether rural tourism operators’ individual satisfaction enhances utilization…